WHAT PERSONAL DATA WE COLLECT AND WHY WE COLLECT IT
Last Revised: May 2016
If you do not agree to the terms of this Policy, you should not use the Site. We reserve the right to update or modify this Policy from time to time, and such changes to the Policy will be effective immediately; therefore please bookmark this page and review it periodically to assure familiarity with the most current version of the Policy. You can tell if the Policy has been updated since you last reviewed it by checking the “Last Revised” date at the beginning of the Policy.
This Policy is the sole authorized statement of Alohaishoppe’s practices with respect to the online collection of personal information through the Site and the usage of such information. Any summaries of this Policy generated by third party software or otherwise shall have no legal effect, are in no way binding upon MacMall, shall not be relied upon in substitute for this Policy, and neither supersede nor modify this Policy.
To assist you with your review of our Policy, we have provided answers to questions that you may find important:
What Personal Information We Collect
Alohaishoppe collects personal information that you specifically and voluntarily provide on the Site. Personal Information (“PI”) is information that identifies you as a specific individual, for example, your name, account number, physical or email address, and phone number. For example, we collect PI from you when you:
- Make a purchase
- Create an account
- Subscribe to our newsletter
- Request a catalog
- Participate in a survey
- Register at our website
How We Use the Personal Information We Collect
We use the PI that you provide to us in order to 1) fulfill requests for products, services and/or information, 2) provide customer service, 3) offer products or services to you, 4) measure and improve the effectiveness of our Site and our marketing endeavors, 5) tailor our online offerings to your preferences, 6) administer promotions or surveys, or 7) achieve other business purposes as permitted under applicable law.
When you make a purchase on our Site we collect credit card information including card number, card type, cardholder name and billing address, and expiration date, in order to bill you for purchases made through us.
How We May Share or Disclose Personal Information We Collect
Alohaishoppe may disclose PI to service providers, consultants, professional advisors and contractors who perform services on our behalf. At times, we may seek to validate the PI we have collected via an audit by a third party designed to determine the accuracy of and/or to update the information collected. We may also combine data that we collect online with data collected offline (such as through purchases made through one of our catalogs), or with data provided by other parties.
We reserves the right to release PI concerning any visitor when that visitor is believed by Alohaishoppe to be in violation of any published guidelines for the use of the Site, or participates (or is suspected of participating) in any illegal or potentially illegal activity. We also reserve the right to disclose PI to comply with applicable law, in response to civil subpoenas or discovery requests, or when we believe in good faith that disclosure is required to protect the rights, property, safety or security of MacMall, our visitors or the public, or to respond to an emergency.
We also may share PI with third parties for marketing and other business of Alohaishoppe and our affiliates. For example, we may share PI collected from our visitors and customers with our affiliated or related companies, including our parent company, affiliates, subsidiaries, or our parent company’s other subsidiaries (collectively, our “affiliates”). We also may share PI with unaffiliated third parties, such as our marketing or business partners. For purposes of this Policy, “unaffiliated third parties” are third-party individuals or entities not affiliated with us or our affiliates.
In the event that we sell or otherwise transfer to a third party assets related either (a) to the Site or (b) to one or more of our businesses, divisions or affiliated companies, we reserve the right to also transfer any and all information (including any PI) associated with the Site and/or any business, division or affiliated company to such third party.
Marketing Communications: Opting Out
When you provide PI to us, including when registering to receive email newsletters, catalog subscriptions or other information, or to make a purchase, we provide you with the opportunity to opt-out of having your PI used by Alohaishoppe to send you advertising or promotional materials. Unless you have opted out of receiving such marketing materials, we may use your PI to send you, via email or postal mail, advertisements concerning our products, services, special promotions, surveys or other opportunities from us that we think may be of interest to you. Such advertisements may also concern third party companies, products and services, including companies in industries such as hardware and software, and other providers of the types of products that are sold or featured on the Site.
Alohaishoppe has partnered with unaffiliated third parties to offer our customers and Site visitors a variety of products and services. We may share PI (such as your physical mailing address – but not your email address) with our third-party marketing partners in order for them to offer you additional products and services that we believe may be of interest to you. Although we only work with third parties whom we believe to be reputable, our third-party marketing partners may have different privacy policies and practices than Alohaishoppe. We are not responsible for the privacy practices of our marketing partners or any other third parties.
Upon visiting our Site we will assign you a unique ID in the form of a “cookie”. A cookie is a piece of information that our server places on your computer’s hard drive, which we may associate with your PI when you log on to the site. Cookies are used for such purposes as facilitating and personalizing your shopping and ordering experience, keeping track of your shopping basket during your visit, helping diagnose problems with our server, and administering our Site. We may use the information collected through cookies for marketing purposes to inform you of special offers, better understand your needs or answer your questions. NOTE: You can control how and whether cookies will be accepted by your web browser, and you may remove them from your computer at any time at your discretion. We recommend, however, that you accept and leave cookies on as they enable you to utilize some of Alohaishoppe’s features or services. Blocking or rejecting our cookies will prevent you from adding items to your shopping cart, proceed to Checkout or use any service that require you to sign in.
Some Alohaishoppe Web pages and HTML-formatted e-mail newsletters may use Web beacons to compile aggregate statistics about website usage. A Web beacon is an electronic image, often called a single-pixel (1×1) or clear GIF that is ordinarily not visible to the site visitor. Web beacons can recognize certain types of information on a visitor’s computer, such as a visitor’s cookie number, time and date of a page or image view, and a description of the page where the Web beacon is placed. When used in an e-mail, they can tell us whether an e-mail has been opened. NOTE: You may control whether your email client is allowed to download images and web beacons.
Other Information We Collect
Information About Your Computer and Your Site Activities: When a visitor comes to our Site we collect and aggregate information about the visitor’s computer (such as its IP address, operating system and browser software), and click-stream information (such as the address (or “URL”) of the Web site that the visitor came from before visiting our Site, which pages of the Site were visited, the order in which they were visited and which hyperlinks were clicked) for the purpose of assessing our Site traffic and the effectiveness of our Site content, as well as to help diagnose problems with our servers. This data allows us to improve the quality of your visit by streamlining your ability to navigate the Site and to develop featured programs and content that will be of interest to our customers and Site visitors. We do not track our Site visitors when they are on third-party websites.
Aggregated Information: Alohaishoppe may collect and aggregate demographic information about our Site visitors. For example, we may seek to aggregate information regarding the gender make-up, average age and range of income levels of Site visitors in order to better service our user community. We may use such information in its aggregated form without restriction.
Information About Corporate and Other Organizational Customers: We may collect information pertaining solely to corporations, governmental or educational entities, or other business or non-profit entities, such as, for example, a company’s address. We may use any such corporate information without restriction. In an effort to better support our customers by delivering more relevant marketing communications, Alohaishoppe will, on occasion, purchase third party information about businesses and other entities that are our customers. The company information we purchase may include number of employees, annual sales information or similar information better serve our organizational customers.
Sweepstakes and Promotions
We may from time to time offer sweepstakes, contests, or other similar promotions on the Site. Additional PI may be required in order to participate in such promotions, so that we may, for example, verify entrants’ eligibility and identity and notify winners. Participation in such promotions is completely voluntary. If and when we sponsor such promotions, we will post relevant privacy information in the respective “official rules” and/or registration areas for such promotions. That privacy information, to the extent it conflicts with this Policy, will govern that particular sweepstakes, contest or promotion — please remember to read it carefully.